Sales funnels

How to run a webinar that sells: live and on-demand webinar funnels

Set up a live or on-demand webinar funnel with registration, reminders and follow-up, so more people attend and buy.

By Oceanic Funnels TeamUpdated 7 min read
The short answer

A webinar funnel has three parts: a registration page, reminders that get people to show up, and follow-up that turns attendees into customers. In Oceanic Funnels OS, go to Sites → Webinars → New Webinar Funnel and choose a live webinar (set date and time) or an on-demand webinar (a pre-recorded video people watch any time). Registrations go into your CRM, and automations send confirmations, reminders and follow-ups.

Live or on-demand?

  • Live: attendees join at a set time. Great for launches, Q&A and workshops. Stream through Zoom, YouTube Live or another link.
  • On-demand: a recorded webinar people watch after registering. Great for evergreen lead generation that runs every day.

Set it up

  1. Go to Sites → Webinars and click New Webinar Funnel.
  2. Choose Live Webinar (name, timezone, date and time) or On-Demand Webinar (name and video).
  3. Connect a registration form. Every registrant becomes a contact.
  4. Customise the registration, confirmation and broadcast pages.
  5. Set reminders by email and SMS, commonly 24 hours, 1 hour and 10 minutes before.
  6. Build the follow-up: replay, offer and a booking link.

Structure a webinar that converts

  1. Promise one specific outcome in the title.
  2. Teach something genuinely useful for 30 to 40 minutes.
  3. Show proof: results, examples, case studies.
  4. Make one clear offer with a deadline.
  5. Answer questions live.

Follow up

Send the replay and offer to everyone, then a short sequence over the next few days. Tag attendees and non-attendees separately so each gets the right message.

Want this set up for you?On Growth and Done-For-You, our team builds it into your system.
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FAQ

Questions, answered

Can I run an automated webinar?

Yes. On-demand webinars play a pre-recorded video that people watch any time after registering.

Can I stream with Zoom or YouTube?

Yes. Live webinars can use a streaming link from Zoom, YouTube Live or other platforms.

Do registrants go into my CRM?

Yes. Every registration creates a contact and can start a workflow for reminders and follow-up.