A webinar funnel has three parts: a registration page, reminders that get people to show up, and follow-up that turns attendees into customers. In Oceanic Funnels OS, go to Sites → Webinars → New Webinar Funnel and choose a live webinar (set date and time) or an on-demand webinar (a pre-recorded video people watch any time). Registrations go into your CRM, and automations send confirmations, reminders and follow-ups.
Live or on-demand?
- Live: attendees join at a set time. Great for launches, Q&A and workshops. Stream through Zoom, YouTube Live or another link.
- On-demand: a recorded webinar people watch after registering. Great for evergreen lead generation that runs every day.
Set it up
- Go to Sites → Webinars and click New Webinar Funnel.
- Choose Live Webinar (name, timezone, date and time) or On-Demand Webinar (name and video).
- Connect a registration form. Every registrant becomes a contact.
- Customise the registration, confirmation and broadcast pages.
- Set reminders by email and SMS, commonly 24 hours, 1 hour and 10 minutes before.
- Build the follow-up: replay, offer and a booking link.
Structure a webinar that converts
- Promise one specific outcome in the title.
- Teach something genuinely useful for 30 to 40 minutes.
- Show proof: results, examples, case studies.
- Make one clear offer with a deadline.
- Answer questions live.
Follow up
Send the replay and offer to everyone, then a short sequence over the next few days. Tag attendees and non-attendees separately so each gets the right message.