Business listings are your company's profiles on directories, maps and apps such as Google, Bing, Apple Maps and Facebook. Search engines trust businesses whose name, address and phone number (NAP) match everywhere. Listings management publishes your details to a network of directories from one place and keeps them in sync. In Oceanic Funnels OS, listings management is an add-on powered by the major listing networks; ask our team for pricing.
Why consistent listings matter
When your business details differ across sites, an old address on one directory, a different phone number on another, search engines and customers can't be sure which is right. Consistent details support local search rankings, and accurate hours and phone numbers stop customers calling a wrong number or turning up when you're closed.
What to keep consistent
- Business name, exactly the same everywhere.
- Address, in the same format.
- Main phone number.
- Website URL.
- Opening hours, including holidays.
- Categories, description and photos.
How listings management works
- You enter your business details once.
- They're published to the directories in the network, including major ones like Bing and Apple Maps.
- When something changes, you update it once and the change syncs to the network.
- If an update is slow to appear, a force sync can prioritise it.
Do these first, for free
- Claim and complete your Google Business Profile.
- Claim your Bing Places and Apple Business Connect profiles.
- Make sure your website shows the same name, address and phone in the footer.